Social media does not have to feel overwhelming.

We bring structure, creativity, and clarity to help your business show up with confidence online.

Our Story

Smarket Hut began in 2020 with a clear purpose: to help businesses show up online with confidence and intention. What started as a small idea has evolved into a trusted space where entrepreneurs and organisations gain clarity, creativity, and direction to grow.

Since then, we have helped clients see meaningful results, from stronger engagement and visibility within the first month to increased brand recognition and steady growth by six months.

With every project, we focus on creating work that feels thoughtful, refined, and effective. Our goal is to transform your online presence into a lasting impact that drives real results.

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Meet The Owner

Dereka Estwick is a Digital Marketer and Content Creator with a passion for helping brands grow with clarity and confidence. Since starting her business in 2020, she has dedicated herself to making social media simple, structured, and impactful for entrepreneurs and organisations alike.

With a Bachelor of Business Administration (BBA) and an Associate’s Degree in Visual Arts, Dereka combines strategy and creativity to bring brands to life in meaningful ways. She believes in creating authentic connections, supporting others through their growth, and finding beauty in the process of building something great.

Outside of work, Dereka loves to slow down and enjoy life’s simple pleasures. A beach day, a cute brunch spot, or binge watching a good series is her idea of the perfect reset. She’s also a foodie with a curious spirit, always ready to travel, try new dishes, and experience new cultures. For her, inspiration often comes from those carefree, joy-filled moments that spark fresh ideas and genuine connection.

How we can support you.

We’re here to guide you every step of the way, offering the structure, strategy, and creative support you need to build a brand that feels clear, confident, and ready to grow.

  • Consistency is the foundation of growth online, and we make it easy. We handle the planning, posting, and day-to-day management of your platforms so your content goes out regularly, on time, and with purpose. The result is a brand that feels active, reliable, and worth following.

  • Your content should not just fill a feed, it should tell your story. We design scroll stopping visuals, write captions that connect, and create graphics that highlight what makes your business unique. Every post is crafted to spark engagement and strengthen your online presence.

  • Video is one of the most powerful tools for building visibility. Our filming sessions are tailored to your brand, capturing dynamic, high quality content that showcases your personality and connects with your audience in real time.

Learn more
An organized office desk with a large iMac displaying the time 3:00 PM, a closed black notebook with a gold pen on top, a white keyboard, a black ergonomic chair, a small potted plant, a modern lamp, and decorative elements on the desk against a plain wall.

Kind words from clients

  • Organized, efficient, creative, understanding, timely and helpful are just some descriptive words about Dereka’s personality and demeanor. Hailing from my sweet country Trinidad and Tobago there was NO hesitation working with her as she made everything a seamless process. She takes time to execute the work to the best of her ability and to also meet the needs and goals of the clients business. I appreciate her so much and everything she has done for the greater GROWTH of my business. I have seen a huge transformation and the feedback that I got thus far I wouldn’t want to trade or replace her for any other social media personnel. Keep up the great work and I look forward to growing each other’s business in the near future. Thank you so much. You are definitely GOD sent!

    Solange Mendoza

  • A woman with short dark hair, glasses, red lipstick, wearing a sleeveless white blouse with black stripes, sitting cross-armed in front of a large window with white panes.

    Dereka is really your everyday social media bestie, however we see her as a vital part of our client experience team. As a visionary I am always ready to move forward with the next big thing and she has been right there with us helping to navigate the best approaches to bring our ideas to life. She is professional, creative and very much in touch with the latest social media trends.

    Gina Cummins

  • Woman with blonde hair in a navy dress with pink and white accents standing on a staircase with black handrail against a red wall.

    Dereka has transformed my Social
 Media Platform and my business.
 And she did it in just ONE MONTH! 
She got me out of my "shell" and I even started
doing IG lives. Dereka acts with 
integrity and takes initiative. A
 HUGE weight has been lifted now
 that's she is managing my Social
Media and I can now focus fully on
 the operations. My business has
evolved and grown tremendously in 
30 days. THANK YOU Dereka.

    Desiree Edwards

  • A smiling man wearing glasses, a blue suit, and a light blue tie, standing behind a podium with a microphone, addressing an audience in a conference room.

    Overall, it's clear that Dereka's expertise in social media management was a valuable asset to our organization. Her efforts not only helped to promote our event but also increased brand awareness and engagement with our audience. I would highly recommend Dereka to any organization or business seeking to enhance their social media presence and reach their goals.

    Andrew H. Harewood

  • My relationship with Dereka and Smarkerhut is a new one but I was impressed from Day 1 with the discovery call. Dereka is professional, efficient, helpful and very talented. Words can't express how impressed I am so far. She has brought my vision to life perfectly and I am looking forward to growing my business with her. I highly recommend Dereka/Smarkethut for your social media marketing needs.

    Erica Cooper

  • Dereka has been professional, timely, responsive and reliable in my experience working with her. It’s been a huge help offloading social media marketing to a professional who you can trust. She is always willing to answer questions and receive feedback, making for an easy working relationship. I would recommend Dereka to anyone looking for assistance with their social media campaigns.

    Lauren Gargango

  • Portrait of a smiling woman with short hair wearing a blue shirt and hoop earrings.

    Working with Dereka has been a pleasant experience, she is timely with responses to your queries and possess good communication skills. She analysed my page and made suggestions for changes to be implemented. She has met and solved my challenge with daily content creation, has set out everything clearly and generally she has addressed most of my social media needs. Thank You

    Shan Dodson

  • Working with Smarkethut has been a really great experience. I had no idea how to organize my page or what content to use, she really made the process seamless. Dereka also introduced me to applications that have made the creative process easier, hand held me through everything she was doing and made sure that I was happy with the direction the page was going. She was also always accessible if I had any questions and available if a meeting was necessary. But most importantly kept me on track in a polite professional manner.

    Emma Anius

Your brand deserves a tailored approach.

Every business is different, and the best results come from strategies that are built around you. In our consultation, we take the time to understand your goals and challenges, then share the packages and pricing options that best support your needs. Together, we can outline a plan that sparks creativity, reflects your voice, and helps your business stand out.

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